Apple is preparing a major shift in its annual product strategy. According to new reports, the company will introduce its first foldable iPhone in 2026. As a result, it will prioritise the iPhone 18 Pro series and delay the standard iPhone 18 models.
Apple Adjusts Its Annual Launch Pattern
For over a decade, Apple has launched new iPhones every September. During this period, the cycle has remained consistent and predictable. However, the company now plans a temporary change. In 2026, only the iPhone 18 Pro models are expected on schedule. Meanwhile, the iPhone 18, iPhone 18 Air and iPhone 18e will likely be pushed to early 2027.
Sources say the shift aims to reduce pressure on Apple’s engineering teams. In addition, it may help stabilise revenue at a time of slow global smartphone demand. Consequently, a staggered release could give Apple more development time and sustain customer interest throughout the year.
Also Read: Apple’s First Foldable iPhone: What to Expect in 2026
Apple’s First Foldable iPhone Marks a Major Step
Analysts describe the foldable device as one of Apple’s most significant technical moves in recent years. Although Samsung, Huawei and Google already offer foldable smartphones, Apple has adopted a more cautious approach. Traditionally, the company joins hardware categories only after the technology becomes mature and reliable.
The foldable iPhone is expected to include several advanced features:
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A flexible OLED inner display
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An under-display front camera
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A new, more powerful processor
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A longer-lasting battery
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Durability that withstands thousands of folds
Furthermore, the internal screen may measure between 7.9 and 8.3 inches. This size places the device between a large smartphone and the iPad mini. If accurate, the design would make it one of the largest foldables available.
Reports also suggest that Apple explored both flip-style and book-style concepts. Ultimately, the latest leaks indicate a book-style fold, similar to Samsung’s Galaxy Z Fold series.
Delayed iPhone 18 Models Expected in 2027
The remaining iPhone 18 models are still planned. However, they are not expected in 2026. Instead, Apple will likely launch the iPhone 18, iPhone 18 Air and iPhone 18e between March and May 2027. This timing is unusual for the company. Typically, Apple reserves early-year launches for budget options such as the iPhone SE.
Even so, a spring release for core models may indicate a broader strategy shift. It could help Apple manage production pressure more effectively. Moreover, it may maintain steady demand across the year.
Pricing: Apple’s Most Expensive Phone Yet
Apple has not confirmed any pricing details. Nevertheless, early industry estimates place the foldable iPhone between $2,100 and $2,500. If correct, the device would become one of the most expensive foldable smartphones on the global market.
Also Read: Apple’s First Foldable iPhone Expected in 2026 – Leaks Reveal Battery, Features & Price
For comparison:
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Samsung’s Galaxy Z Fold 6 starts near $1,900
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Huawei’s Mate X5 can exceed $2,000
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Google’s Pixel Fold launched at $1,799
Therefore, Apple is likely to position its foldable as an ultra-premium product. The company often charges more for build quality, software support and ecosystem value. Analysts believe many loyal customers may still accept the higher cost.
A Turning Point for Apple’s Product Roadmap
The foldable iPhone could mark a major turning point for Apple. Foldable screens offer larger displays without expanding the device’s footprint. As a result, the technology is becoming a major frontier in consumer electronics.
If Apple succeeds, it may push the broader market toward faster adoption of foldable devices. Additionally, the move could lead to future foldable iPads or hybrid products. Apple has reportedly explored these ideas for several years.
For now, the industry is watching closely. Apple’s decision to adjust its release cycle highlights the importance of its first foldable iPhone. Ultimately, the device may shape the company’s next decade of hardware innovation.
