RIYADH: Saudi Arabia has unveiled the first vehicles from its homegrown automotive brand Ceer as the oil-rich kingdom moves to establish a domestic car industry and diversify its economy.
The company introduced two premium electric vehicles, a sedan and an SUV, under the EXOBOT name. Their futuristic designs have drawn comparisons with vehicles featured in the science-fiction film Tron.
Both models feature gullwing doors that open upwards, while Ceer has removed the conventional pillars separating the front and rear doors, giving the vehicles a distinctive appearance.
The two electric vehicles are expected to go on sale in Saudi Arabia in early 2027.
Ceer brings global expertise to Saudi Arabia
Ceer was established in 2022 as a joint venture between Saudi Arabia’s Public Investment Fund and Taiwanese electronics giant Foxconn.
Although Ceer is a Saudi automotive brand, the development of its first vehicles involved several major international companies.
Foxconn developed the electrical architecture for the vehicles, while BMW provided engineering support. Suppliers from the United States, Germany, South Korea and China have also established manufacturing facilities in Saudi Arabia to support the country’s emerging automotive industry.
The EXOBOT models will be manufactured at Ceer’s production complex in King Abdullah Economic City.
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Five more models planned
The EXOBOT vehicles represent the beginning of Ceer’s planned product expansion.
The Saudi automaker intends to introduce five additional models between 2028 and 2030 before gradually expanding its operations into other markets across the Middle East and North Africa.
However, Ceer is not relying exclusively on fully electric vehicles for its future growth.
The company’s upcoming lineup is also expected to include plug-in hybrid and conventional combustion-engine vehicles as it responds to changing consumer demand and market conditions.
The automotive project forms part of Saudi Arabia’s broader efforts to develop new domestic industries and reduce its economic reliance on oil.
