A Viral Sensation in Guangdong
A married couple from China’s southern Guangdong province has taken social media by storm – not because of any scandal or controversy, but due to their extraordinary resemblance. The pair, He Xiansheng and his wife Liang Xiao, have gained massive attention after videos and photos showed them looking so similar that viewers struggled to tell them apart.
In one viral video, both are seen wearing identical wigs and clothes, posing side by side with matching facial expressions. The clip is captioned with a playful question that intrigued millions: Who is the husband, and who is the wife?
Within days, the video attracted millions of views on Chinese platforms such as Douyin (China’s version of TikTok) and Weibo, sparking widespread curiosity and debate.
Internet Buzz: Are They Long-Lost Twins?
As the videos spread, many internet users speculated about the couple’s uncanny resemblance. Some jokingly suggested they might be long-lost twins separated at birth. Others compared their likeness to mirror images or characters in a fantasy film.
However, Liang Xiao quickly clarified that there is no mysterious family connection. We come from completely different families and regions, she explained in an interview with a local outlet. We met by chance, became friends, and soon after, fell in love.
From Chance Meeting to Marriage
According to Liang, their relationship developed rapidly. After meeting through mutual friends, they bonded over shared interests in fashion, fitness, and herbal medicine. Within a few months, they decided to marry.
Following their wedding in 2023, the couple launched a small herbal medicine business together, combining traditional Chinese remedies with modern marketing techniques. To promote their brand, they began experimenting with social media videos – a move that unexpectedly made them viral stars.
Makeup, Fashion, and a Business Boost
Initially, He Xiansheng was hesitant to dress like his wife or wear makeup. At first, it felt awkward, he admitted. But when we noticed how people responded to our videos, I realized it was more than just fun – it helped our business grow.
The couple soon began coordinating outfits, hairstyles, and accessories. Their videos feature everything from synchronized poses to playful challenges. Each clip draws thousands of comments praising their creativity and bond.
Experts note that this kind of online visibility can significantly boost sales for small businesses. In China, over 80% of e-commerce growth now comes from short video platforms and live-streaming sales. By leveraging their viral fame, Liang and He have managed to attract new customers to their herbal medicine line.
How Love Turned into Likeness
Liang believes that their shared lifestyle has deepened not only their emotional connection but also their physical resemblance. We spend almost every moment together eating, working, sleeping, and creating content, she said. Over time, our expressions, habits, and even gestures became similar.
Psychologists say this phenomenon isn’t unique. Studies show that long-term couples often begin to look alike due to shared emotions, diet, and environmental factors. Similarity can also arise from mimicking each other’s facial expressions – a subtle form of emotional bonding.
Internet Fame and Public Reactions
While many viewers find their resemblance endearing, others describe it as uncanny. Some commenters on Douyin wrote, They look like twins more than lovers, while another joked, This is what happens when love reaches its highest level — you become one.
Despite mixed reactions, the couple has embraced their online identity. They now post regular updates about their daily life, skincare routines, and business ventures, gaining a loyal following of fans who admire their harmony and sense of humor.
Beyond the Viral Fame
He and Liang’s story reflects a broader trend in China’s social media landscape, where couples often blend romance, entrepreneurship, and entertainment to attract audiences. From fashion influencers to family vloggers, these creators turn personal stories into profitable online brands.
For this Guangdong couple, what began as a simple idea for a fun video turned into nationwide recognition. We never expected people to care so much,” Liang said. But if our resemblance brings smiles and helps our business, we’re happy to share it.
