Pakistan Cricket Board (PCB) will hold a high-profile Pakistan Super League (PSL) roadshow in London on 7 December. The board hopes the event will boost international interest in the league as it prepares to add two new teams.
London Event Targets Global Investors
PCB officials say the roadshow will bring together investors, commercial partners, and cricket fans. The board chose Lord’s Cricket Ground for the event because it offers strong visibility and access to influential stakeholders.
Lahore Qalandars captain Shaheen Shah Afridi and fast bowler Haris Rauf are likely to join the event. Their presence aims to showcase the star power that PSL has built over the years.
The board plans to present the league’s long-term vision, its financial model, and its expansion strategy. Officials believe a direct conversation with international investors will create momentum before franchise bidding begins.
Growing Interest from UK-Based Investors
PCB has stepped up preparations to sell two new PSL teams, and the board has already confirmed that the official auction will take place in January 2026. Early discussions show clear interest from British investors. Many UK-based groups already follow the league due to strong ties with Pakistan’s diaspora.
Investor activity in franchise cricket continues to rise worldwide. Groups from the UK, the Middle East, and the United States have expanded their presence across other T20 leagues. They see fast returns through sponsorship deals, digital rights, and global fan engagement.
Because of these trends, PCB believes this is the right time to expand the league. Officials say an eight-team PSL can offer a richer competition and a stronger commercial structure.
PCB Calls Roadshow a Milestone Moment
PCB Chairman Mohsin Naqvi described the London roadshow as a key step for Pakistan cricket. He said the event at Lord’s highlights the PSL’s global reach and shows how far the league has come since its launch in 2016.
Naqvi added that the expansion will create fresh opportunities for franchises and players. He expects a stronger financial base and deeper talent development once the league grows to eight teams.
The chairman believes the roadshow will help the international cricket community understand PSL’s progress and its potential.
PSL’s Established Global Following
Salman Naseer, CEO of PSL, said the league now enjoys a large global audience. He noted that TV ratings remain high each season, while digital streaming numbers continue to climb. According to him, this growth reflects the league’s reputation for close contests and high-quality bowling.
Naseer also pointed out that PSL has produced several key players for Pakistan. Shaheen Shah Afridi and Haris Rauf both gained attention through strong PSL performances. Many young cricketers view the league as a launchpad for international careers.
He believes two new teams will strengthen this pipeline by creating more roster spots for emerging talent.
Exclusive Access for Super Fans
The PCB will allow 30 super fans to join the event. The board plans to reveal ticket details soon. Officials say this step will help deepen fan engagement, especially among cricket lovers in the UK.
These fans will also get a chance to interact with players and attend special sessions during the event. PCB hopes this approach will build excitement ahead of the next PSL season.
A League on a Steady Upward Path
Since its debut, PSL has grown into one of the world’s most popular T20 competitions. It may not match the financial scale of the Indian Premier League, but it holds a strong position in South Asia. Its audience includes millions of viewers across Pakistan, the Middle East, and the UK.
Digital viewership for the league has increased sharply. Younger audiences now follow their teams mainly through online platforms. This shift has encouraged brands to invest more in digital advertising during PSL seasons.
As the London roadshow approaches, PCB appears confident. The board hopes that international investors will see the league’s potential and join its next growth phase.
