Introduction
Pakistani television host Nida Yasir has issued a clear apology after her recent remarks about delivery riders sparked widespread criticism. The comments, made during a talk show, triggered an online backlash and prompted riders to stage a small protest. They demanded an apology and urged public figures to show more respect toward gig-economy workers.
How a Single Comment Sparked Widespread Reaction
The controversy began when Yasir criticised delivery riders for not carrying small change, as discussed in her earlier comments on delivery boys’ tips. A short clip from the show circulated on social media and drew strong reactions. Many viewers felt that she spoke in a harsh tone and ignored the realities of riders who work long shifts in difficult conditions.
Delivery work has grown rapidly in Pakistan’s major cities. Thousands of riders now serve food-delivery platforms, e-commerce companies, and courier services. Most of them work without fixed salaries and rely on per-order payments. These workers often battle heavy traffic, rising fuel costs, and unpredictable weather. Critics argued that Yasir’s remarks overlooked these pressures.
As the clip spread, riders voiced their frustration. Some gathered in protest and demanded a public apology. They said the comments reinforced negative stereotypes and made their work appear unprofessional.
Nida Yasir Responds and Clarifies Her Position
Yasir soon addressed the backlash. She said she had shared a personal negative experience and did not aim to insult an entire profession. She explained that the situation involved one rider, not the entire community.
I am human, not an angel. I can choose the wrong words, she said. She added that her frustration from one incident shaped her tone, and she regretted the impact of her remarks.
She also stressed that five fingers are not equal. According to her, riders differ in attitude and work ethic, just like people in any other field. She praised those who work with honesty and consistency. She said she has great respect for riders who spend long hours on the road to support their households.
Recognising the Riders’ Daily Struggles
In her statement, Yasir also acknowledged the growing challenges that delivery workers face. Many riders struggle with fuel expenses, traffic hazards, and low pay. Their earnings often depend on the number of orders they complete. A slow day can significantly reduce their income.
Labour groups have raised concerns about the lack of safety measures for riders. Many ride without health coverage or accident insurance. The absence of formal protections forces them to handle risks on their own. These issues have led to a larger conversation about fair treatment for gig-economy workers.
Yasir said she understands these hardships. She noted that most riders work long hours to provide for their families. She added that she respects their commitment and recognises the value they bring to daily life in major cities.
A Direct Apology to the Rider Community
Yasir also addressed the criticism that spread across social media. She said she read the comments and understood why her words caused disappointment. She offered a sincere apology to anyone who felt hurt.
If any rider felt offended by my remarks, I truly apologise, she said. She added that she intended no disrespect and wanted to correct the misunderstanding.
Her apology eased some of the public anger. Many social media users accepted her statement. Others argued that public figures must speak more responsibly because their words reach millions.
A Wider Debate on Respect for Gig-Economy Workers
The incident revived a broader debate in Pakistan about the treatment of delivery workers. Gig-economy jobs have expanded with the rise of food-delivery and online shopping platforms. Yet the workers who keep these services running often face low wages and little recognition.
The episode also showed how one remark can highlight bigger social issues. It pushed many people to consider how society views workers in low-income or informal jobs. It also reminded public figures that their words carry weight in conversations about labour and dignity.
