YouTube is testing a new feature designed to help users create content more efficiently. The Create mode, currently in trial, aims to make producing short videos, or Shorts, simpler and more versatile.
From Watching to Creating
When YouTube launched its mobile app, it focused on one main goal: helping users watch videos. Over time, viewing habits changed, and so did YouTube’s priorities. The platform now emphasizes encouraging creators to produce content, especially short videos that rival apps like TikTok and Instagram Reels have popularized.
YouTube is investing heavily in its Shorts section. This strategy not only helps it stay competitive but also meets creators’ demands for better tools to simplify production.
Partnership With Adobe
YouTube recently partnered with Adobe to make short-form video creation easier. This collaboration allows users to access professional editing tools directly in the app. Adobe’s involvement reflects YouTube’s push to give creators resources that improve both quality and creativity in Shorts.
Introducing the New Create Mode
Android Police reports that Google has begun testing a new Create mode in the YouTube app. Users can access it by tapping the familiar plus icon, which traditionally allowed video uploads or Shorts creation.
The new mode includes multiple tools that simplify content creation. It offers AI-based features to help users produce images, video clips, green-screen backgrounds, music tracks, and more. Google has not clarified exactly how AI will assist, but the tools likely guide creators through prompts to generate visuals and audio.
AI Tools: Experimental but Promising
YouTube has already tested AI features for content creation. Creators are also preparing for YouTube’s upcoming monetization changes, including new rules on AI-generated content, which the company will enforce from July 15, 2025.
For Details: YouTube Enforces New Monetization Policies from July 15, 2025
Experimental AI tools currently allow creators to generate images and videos in the app. The new Create mode appears to organize these tools into a more user-friendly environment.
It remains unclear which tools rely on AI and which are standard editing features. Google also has not announced when all users will gain access. For now, the rollout targets a small group of testers.
Testing New Ways to Produce Shorts
YouTube says the test aims to explore new ways for creators to make Shorts quickly. The company wants tools that reduce production complexity, letting both beginners and experienced creators produce engaging videos efficiently.
Short-form videos are increasingly important in digital media. TikTok and Instagram Reels show that quick, engaging clips attract large audiences. YouTube aims to stay competitive by combining AI with simple, effective creation tools.
Looking Ahead
Although details remain limited, the Create mode marks a significant shift for YouTube. By supporting content creation actively, the platform adapts to changing viewing habits and growing demand for practical tools.
AI integration in everyday apps may transform digital content production. YouTube seems cautious but strategic, testing the feature gradually to ensure it works well for creators.
In the coming months, user feedback will determine how the Create mode evolves. If successful, it could make high-quality Shorts accessible to more creators and reshape how short-form content is produced.
