A viral Instagram video showing a luxury apartment with a direct view of Dubai’s Burj Khalifa has captured global attention. The apartment, rented by an Indian expatriate, reportedly costs 18,000 dirhams per month — close to Rs 1.4 million in Pakistani currency. As a result, the video has sparked widespread discussion about rising rents and elite lifestyles in the UAE.
The short apartment tour does more than showcase a stunning skyline. Instead, it opens a broader debate about affordability, aspiration, and the changing real estate landscape of Dubai.
A Viral Apartment Tour Draws Millions of Views
According to media reports, the video features Prabh Singh, a resident of Delhi currently living in Dubai. He shared the apartment tour on Instagram, where it quickly gained traction. Within days, the video reached nearly one million views.
In the clip, Singh opens a window to reveal a clear and dramatic view of the Burj Khalifa. Unsurprisingly, this moment became the focal point of the video. Viewers reacted instantly, with many expressing amazement at the proximity to the world’s tallest building.
Moreover, the video’s simple presentation made it relatable. Rather than promoting a real estate listing, Singh offered a personal glimpse into his daily living space.
Prime Location Drives the High Rent
The apartment’s standout feature remains its exceptional location. It sits directly opposite the Burj Khalifa and connects seamlessly to Dubai Mall. Consequently, residents enjoy immediate access to shopping, dining, and entertainment.
Downtown Dubai ranks among the most expensive residential areas in the city. Properties with landmark views consistently command premium rents. In addition, direct mall access significantly increases demand.
Singh disclosed that he pays 18,000 dirhams each month. When converted, this equals roughly Rs 1.386 million. Therefore, many viewers from South Asia found the figure shocking.
Why Dubai’s Rental Prices Keep Rising
Over the past few years, Dubai has experienced a sharp rise in rental prices. According to market analysts, residential rents in prime districts surged after 2022. This increase followed economic recovery, population growth, and higher investor interest.
Furthermore, Dubai continues to attract skilled professionals and entrepreneurs from around the world. Many expatriates prefer central locations to reduce commute times and enhance lifestyle convenience.
At the same time, limited supply in premium areas adds pressure on prices. As demand rises faster than availability, rents naturally increase.
Social Media Users React with Mixed Opinions
Online reactions to the video vary widely. On one hand, many users praised the apartment’s view, layout, and exclusivity. They described it as a reward for hard work and career success.
On the other hand, critics questioned the practicality of paying such high rent. Several users compared the monthly cost to property prices in India and Pakistan. Some argued that home ownership back home offers better long-term value.
Nevertheless, the discussion itself highlights changing priorities among young professionals. Many now value experiences, convenience, and global exposure over traditional asset ownership.
Dubai’s Continued Appeal for Expatriates
Dubai remains one of the world’s most popular destinations for expatriates. Tax-free income, modern infrastructure, and career opportunities continue to attract millions.
For high earners, luxury living often feels justified. Proximity to workplaces, landmarks, and leisure venues adds tangible benefits. Therefore, some residents willingly pay a premium for location and lifestyle.
However, rising rents have also pushed middle-income residents toward suburban communities. Areas farther from downtown now offer more affordable housing options.
More Than a View: A Snapshot of Urban Reality
Ultimately, the viral apartment video offers more than visual appeal. It provides insight into Dubai’s evolving real estate market. It also reflects the widening gap between luxury living and affordability.
As the video continues to circulate, it fuels conversations across borders. It prompts viewers to rethink cost of living, personal priorities, and the price of prestige.
For now, opening a window to the Burj Khalifa remains a dream for many — but one that comes with a substantial monthly cost.
