ZURICH: FIFA President Gianni Infantino has proposed a major restructuring of the commercial side of the FIFA World Cup by creating a $20 billion investment vehicle, a move that has sparked widespread debate across the football world.
The proposal could significantly change how future World Cups are managed, financed and broadcast, while drawing criticism from European football officials and US lawmakers.
What is FIFA proposing?
Under the plan, FIFA would establish a commercial subsidiary known as FIFA Forward Enterprise (FFE).
The new entity would oversee key commercial operations of the World Cup, including:
- Broadcast rights
- Sponsorship agreements
- Ticket sales
- Commercial operations and event management
According to the proposal, private investors led by Joshua Kushner’s Thrive Eternal would acquire minority stakes in the new company.
FIFA’s 211 member associations have reportedly been offered an immediate $20 million payment if they approve the proposal before September 19.
How could fans be affected?
Critics argue that private investment could increase pressure to maximise profits, potentially leading to significant changes for supporters.
Possible impacts include:
- Higher ticket prices
- Increased commercial advertising during matches
- More broadcast interruptions
- Paid streaming services for exclusive World Cup content
- Expansion of the tournament to 64 teams
- Proposals to stage the World Cup every two years instead of every four
Some analysts also fear that commercial priorities could influence future host selections more than the traditional continental rotation system.
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UEFA weighs response
The proposal has prompted concern within European football.
According to the report, UEFA held an emergency meeting with its 44 member associations to discuss the plan, including the possibility of a future World Cup boycott if the proposal moves forward.
No final decision has been announced.
Political scrutiny in the United States
The proposal has also attracted attention in Washington.
US Congressman Jamie Raskin has reportedly called on Gianni Infantino to appear before the House Judiciary Committee, raising questions about the reported involvement of Joshua Kushner’s investment group and potential governance concerns.
What happens next?
The proposal remains under discussion and has not yet been approved.
If endorsed by FIFA’s member associations, it could represent one of the most significant commercial changes in World Cup history, with potential implications for fans, broadcasters, sponsors and football associations worldwide.
