KARACHI: LAAM Fashion Week Season 2 entered its third day on Sunday, bringing together established fashion brands, contemporary labels and independent designers for a series of runway presentations celebrating Pakistan’s diverse fashion industry.
The day’s programme featured three segments: the Retail Runway, LFW Edit and Designer Showcase. Together, they highlighted the relationship between traditional craftsmanship and modern design, reflecting changing trends in Pakistani fashion.
Several familiar faces from the country’s entertainment industry also appeared on the runway. Actresses Sonya Hussyn, Iffat Omar, Durefishan Saleem and Sarwat Gilani were among the celebrities who walked the ramp, adding star power to the event.
Retail Runway Celebrates Traditional Craftsmanship
The Retail Runway featured MISL, Abaan Zohan, Agha Jaan and Malhaar, with collections drawing inspiration from South Asian formalwear, intricate embroidery, rich colours and flowing silhouettes.
Malhaar’s collection, Resurgence, explored the relationship between traditional South Asian couture and contemporary femininity. The presentation incorporated zardozi and zari embroidery alongside reinterpreted classic silhouettes, demonstrating how established techniques can be adapted to modern tastes.
The segment highlighted the continued appeal of traditional craftsmanship in Pakistan’s fashion market, where heritage-inspired designs remain an important part of formal and occasion wear.
LFW Edit Showcases Contemporary Retail Fashion
The second segment, LFW Edit, brought together U&I by Umer Imrana, Project 1959, Sadhbarg and Aramis Haijaan.
Their collections explored a range of styles, including handwoven textiles, structured tailoring, elaborate prints and experimental combinations of traditional and contemporary design.
Project 1959 presented its Autumn/Winter 2027 collection through sculpted outerwear, bold prints and fluid draping. Sadhbarg, meanwhile, combined South Asian dress with statement accessories and theatrical silhouettes.
The presentations reflected the diversity of Pakistan’s contemporary retail fashion scene, where designers are experimenting with new shapes and styling while drawing on familiar cultural references.
Designer Showcase Explores Heritage and Modern Couture
The evening’s Designer Showcase shifted towards more concept-driven collections.
Mo by Mohsin Tawasuli explored heritage through modern silhouettes, while Souchaj by Mehak Junaid revisited old-world romanticism and traditional craftsmanship.
Rici Melion presented a collection under the Rici Belion label focused on formal menswear. The designs featured tailored tuxedos, velvet fabrics and sculpted lapels, emphasising structured silhouettes and refined detailing.
The segment demonstrated how designers are using runway presentations to express individual creative identities while reinterpreting established fashion traditions.
Fahad Hussayn Print Museum Concludes the Day
The third day concluded with Fahad Hussayn Print Museum’s collection, An Atlas of Empires, which examined the movement of artistic influences across Central Asia, Persia, Afghanistan and the Indian subcontinent.
Drawing on architectural patterns, floral motifs and historical references, the collection explored how visual traditions passed down through generations can be reimagined through contemporary couture.
The presentation brought together history, art and fashion, reinforcing one of the event’s central themes: the continuing influence of cultural heritage on modern design.
First Joint Pakistan-China Fashion Show Held at the Great Wall
Day One Featured Pakistan’s Leading Designers
The third day followed two days of runway presentations featuring established names and emerging talent.
The opening day began with Starry Night, a collective showcase featuring designers including HSY, Hussain Rehar, Deepak Perwani, Sania Maskatiya, Mahgul and Zainab Chottani.
Emerging designers from the Pakistan Institute of Fashion and Design also presented their work through The LFW Hot List, providing a platform for new creative voices.
The day concluded with Meeras by Nilofer Shahid, whose presentation traced the evolution of Pakistani dress through the Nawab era, the colonial period and modern Pakistan.
HSY and Deepak Perwani Bring Established Fashion Legacies
Among the prominent names featured on the opening day were designers Hassan Sheheryar Yasin, widely known as HSY, and Deepak Perwani, both of whom have played significant roles in Pakistan’s fashion industry.
Yasin began his career as a fashion choreographer in 1994, working on shows in Pakistan and internationally, including in Dubai, London, New York City and Toronto.
He launched his own label, HSY, in 2000. Initially focused on bridal and formal couture, the brand expanded into one of Pakistan’s recognised fashion labels, with retail operations and an international presence. In 2007, Yasin also introduced a jewellery line under the HSY brand.
In October 2026, Pakistan International Airlines announced that designs by HSY had been selected for its new cabin crew uniforms, scheduled to enter service on October 31. The airline said the uniforms were designed to combine durability and ergonomic movement with breathable fabrics and structured tailoring.
Perwani launched his eponymous label in 1996 as a bridal and formalwear couture house. His career has included international recognition, multiple Lux Style Awards and a Guinness World Record for designing the world’s largest kurta.
He has also represented Pakistan at international cultural and fashion events and designed for prominent figures, including Javed Akhtar and Shabana Azmi. Beyond fashion, Perwani has appeared in television dramas and films, making his acting debut in Mere Paas Paas in 2004–05.
Day Two Featured Retail and Independent Designers
The second day of LAAM Fashion Week Season 2 brought together retail and high-street labels alongside independent designers.
The participating names included Parishae Adnan, DUNO by Hassan and Yahsir Waheed, Emraan Rajput and Jugnu Studios by Hussain Rehar.
Their presentations added further variety to the event, reflecting the breadth of Pakistan’s fashion industry, from established retail businesses to designers developing distinctive creative identities.
Fashion Week Heads Towards Its Finale
LAAM Fashion Week Season 2 is scheduled to conclude on Monday with its fourth and final day.
Across its runway presentations, the event has brought together established designers, retail brands and emerging talent, highlighting the ways Pakistani fashion continues to evolve while maintaining connections with traditional craftsmanship and cultural heritage.
